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NCIA Member Benefits: Advocacy, Education, and Community

by Madeline Grant, NCIA’s Government Relations Manager

Over the last year, NCIA’s Membership Department has dedicated a lot of time to revamp our membership tiers and benefits to ensure the best value for our members. We gathered feedback from members, conducted market research, and learned what value cannabis businesses sought in this fast-growing industry. I want to spend a little time today going through your benefits to be sure you are utilizing them to the fullest. As we represent the cannabis industry as a whole, we made sure there was a tier that could represent every cannabis company, small or big. Our three tiers are Seedling, Blooming, and Evergreen. To offer an array of benefits for your business, NCIA has three main buckets of benefits; networking & education, marketing & business resources, and policy & advocacy. Let’s take some time to go over all three. 

Networking & Education

NCIA offers the opportunity to network and meet other cannabis professionals in the industry. It’s our job to provide events and tangible platforms so our members can grow their networks and businesses. Through our networking platform, NCIA Connect, we offer an exclusive online community to chat daily with other cannabis professionals. Here you can post questions, provide resources, share articles and utilize the platform to build relationships across the country. As an NCIA member, you are eligible to apply to speak at any NCIA virtual or in-person event. Depending on what tier you join you receive a certain amount of complimentary admissions to our trade shows and regional events, which you can check out here. As you move up to our Evergreen tier, there is the opportunity to attend exclusive VIP networking events, private meet-and-greets with celebrity keynote speakers, and a guaranteed seat on one of NCIA’s committees. 

Marketing & Business Resources

As a cannabis business, it is important to have access to resources, especially as the industry is rapidly growing. Through membership, we offer discounts for Simplifya SmartCabinet compliance software, discounts on NCIA’s digital marketing and event sponsorship, a listing with a link to your company’s website in the online member directory, and access to BDSA Greenedge market intelligence platform. Through our digital platforms, we offer the ability to submit educational content to NCIA’s Industry Insights blog or post news about your business on our website and the eligibility to apply to be a guest on NCIA’s top-rated Cannabis Industry Voice and Cannabis Minority Report podcast. As we move into the Blooming and Evergreen membership levels, we offer company logo impressions and links posted to all NCIA social media platforms with over 200K total followers and featured in our newsletter sent to 40K e-mail subscribers annually. Our benefits offer great marketing opportunities to network and grow your business.

Policy & Advocacy

With momentum building across the country as more and more states are legalizing every year, we are simultaneously seeing more policy movement in Washington, D.C. It is more important now than ever to support cannabis policy on Capitol Hill. As a member of NCIA, your dues are directly supporting our ability to lobby and advocate for an industry we can be proud of while investing in the cannabis industry’s national policy agenda. All NCIA members have the opportunity to come out to our Annual Cannabis Industry Lobby Days (which is the best event to attend in my opinion). In D.C., you’ll meet with congressional offices and discuss the challenges you face as a business owner and meet other NCIA members from around the country. As a member at our highest tier, Evergreen, companies have private monthly updates with our Government Relations team, private briefings with key congressional offices, the opportunity to provide input on NCIA’s policy white papers, and direct access to NCIA’s registered lobbyist in D.C. Our support from the Evergreen tier allows us to allocate more resources to meet our goals on Capitol Hill, therefore, allowing us to continue to be as influential as possible.

Speaking of policy on Capitol Hill…

Just last month, Majority Leader Chuck Schumer (D-NY), along with Sen. Cory Booker (D-NJ) and Senate Finance Committee Chair Ron Wyden (D-OR), unveiled long-awaited draft legislation that would remove cannabis from the schedule of controlled substances while allowing states to determine their own cannabis policies.

This legislation called the Cannabis Administration and Opportunity Act (CAOA), is actually a discussion draft and has not been formally introduced (yet). If you’re interested in learning more about the bill and seeing the text, check this blog out.

But now, we need your help! As a discussion draft, we have the ability to weigh in on the CAOA’s proposed language and provide our feedback as an association. As members of NCIA, your input and expertise are essential and critical to us as we prepare our submission. Your submissions will be reviewed by NCIA and incorporated into the feedback our team is simultaneously compiling.

Use this form to send our government relations team your thoughts! I can’t wait to hear from you. 

Overview

It’s important to understand and utilize all of your benefits as an NCIA member. If you ever want a quick refresh on your benefits please check out the membership matrix found here. Of course, if you have any questions please feel free to email me at Madeline@TheCannabisIndustry.org. I’d love the opportunity to hear from you!

 

Guest Post: Mr. Seeb Goes To Washington

by Ean Seeb, Denver Relief

Editor’s Note: In January, Ean Seeb, who serves on the Board of Directors for NCIA and is co-founder of Denver Relief and Denver Relief Consulting, coordinated with NCIA’s Director of Government Relations Michael Correia to arrange personal meetings with congressional offices in Washington, D.C.

Ean Seeb speaks at NCIA's Policy Symposium in 2015
Ean Seeb speaks at NCIA’s Policy Symposium in 2015

In December, while planning for a January business trip to Washington, D.C., I realized that I should take the opportunity to use some downtime to lobby Capitol Hill offices on issues affecting the cannabis industry. I reached out to NCIA’s Executive Director Aaron Smith and Director of Government Relations Michael Correia and announced my intention. I was amazed at their responsiveness and support for my idea.

The whole planning process was quite easy. I let them know the date I was available and the focus of my trip and let the D.C. office coordinate logistics. Denver Relief Consulting has business interests in Hawaii and I wanted to focus on that state’s Congressional delegation. My goals were to update offices on medical marijuana implementation in Hawaii and ask these offices to co-sponsor The Small Business Tax Equity Act of 2015 (S. 987 & H.R. 1855), which amends Internal Revenue Code Section 280E to allow cannabis businesses in compliance with state law to take standard tax deductions and credits relating to business expenses.

The trip went very smoothly. I met up with Michael the evening before our meetings to discuss issues and logistics. Although I am well-versed on issues affecting our industry, it was really informative for me to sit down with him and discuss our focus, strategy, and talking points. We were joined by NCIA Member Tae Darnell, CEO of Sensi Media, whose background on cannabis reform in Hawaii goes back many years and was a great asset to our meetings.

 

 

We visited offices in both the Senate and House of Representatives, and each office was very informed about cannabis issues, was responsive to our concerns, and asked insightful questions. I remember back in 2013 when NCIA held its 3rd annual member lobby days. During those meetings, staffers would drop their jaws and say “You’re here to talk about what?” It was almost humorous because, back then, staffers were still in shock that cannabis issues were being brought to them. This time, one of our meetings lasted a full hour! The reception from congressional offices has evolved significantly over the past five years, and that can be attributed to the work NCIA has done on the ground.

 

The National Cannabis Industry Association's 5th Annual Lobby Days in Washington, D.C.
The National Cannabis Industry Association’s 5th Annual Lobby Days in Washington, D.C.

Although our meetings were with Democratic offices, who tend to be supportive of our issues, they were still not co-sponsors of legislation that would solve our 280E tax problems. The offices really appreciated tying the issue to Hawaii and answering questions specifically related to the state and how 280E will negatively affect their constituents. Each of the offices will discuss co-sponsoring legislation in the future, and our D.C. office will continue working with them to gain their support.

I did my homework with information provided by NCIA through newsletters, packets, and the website. An hour’s worth of studying on the front end made for some really powerful and effective meetings. As an NCIA member, it was personally and professionally fulfilling to be able to leave the Capitol thinking, “Today, I made some good progress on our issues, and for our industry, through the work done with these folks.”

 

I wholeheartedly encourage other NCIA members not only to go to NCIA’s 6th annual Member Lobby Days in May — but also to go to D.C. on your own. The NCIA Government Relations team will be there with you every step of the way.

As I was leaving, Michael said, “Please tell other members who happen to be traveling to D.C. that we are available for any NCIA member, at any time, who wants us to coordinate personal meetings with congressional offices.”

If you are interested in contacting NCIA’s Government Relations department to schedule meetings with Members of Congress in Washington, D.C., please email Government Relations Coordinator Michelle Rutter at michelle@thecannabisindustry for more information. 

 

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