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Member Blog: What I Learned from Serving as an NCIA Committee Officer

The National Cannabis Industry Association (NCIA) is a business-member organization of professionals from every sector of the legal cannabis industry, from seed to sale. I finished my tenure as Chair of the NCIA Education Committee (EC) in December 2023. I joined the EC in October of 2019 as a committee member and sequentially served as committee Organizer, Vice Chair, and Chair. I now have colleagues and friends in the cannabis industry due to networking through the EC, NCIA’s other 13 committees, and my participation in NCIA conferences, regional events, and Lobby Days.

People in the cannabis industry have a passion for their work that is unlike any other I have seen. NCIA members are professionals in their field, working as medical doctors, Ph.D.s, accountants, lawyers, insurance agents, and marketing gurus, among others. Among these professionals, I felt seen and supported.

As a committee, the members were encouraged by the NCIA staff to pursue our interests and direction for the committee. There was no NCIA agenda for our work. As NCIA members, we were free to choose our path for committee projects.

As an officer, I had access to the other NCIA committee officers in our monthly all-committee call. Each committee reported their work-in-progress and announced finished projects in the form of webinars, blog posts, or white papers. The content of the website is driven by the members, and much of the content is publicly available. It takes an army to deliver cannabis products to consumers, and that army forms at NCIA.

I have listened in awe to NCIA members articulate their knowledge, and others have written beautifully. NCIA has a strong voice in Washington for the mission of federal legalization of cannabis. NCIA members write talking points on their areas of expertise and freely share cannabis knowledge for the betterment of the industry. Members have an opportunity to shape policy at the state, federal, and international levels. 

Before NCIA, I was not aware of the reality of the steps for passing legislation in Washington. I have learned about the long process and have been encouraged to use my own voice, from contacting my state and federal legislators to participating in lobbying organized by NCIA at their annual Lobby Days in Washington. I walked from congressional to senate office to office with a team to talk with staffers. I found the staffers open to the conversation about legalizing cannabis, and I learned from a few of them. Approaching a lawmaker as a member of NCIA carries more weight than being a lone concerned citizen.

The cannabis industry has businesses struggling to remain afloat, and membership revenue has declined. If your company is not an NCIA member, ask yourself if you are willing to lose your opportunity to shape the future of the cannabis industry. Then, sign up for membership and make a difference.

NCIA Committee Insights: 10 Tips in 20 Minutes – A Guide to Building Winning Campaigns

In this edition of our NCIA Committee Insights series originally aired on Tuesday, February 22, 2022 we were joined by members of our Marketing & Advertising Committee for a virtual edition of their recent “Lightning Lesson” hosted inside the Elevation Lounge at NCIA’s 7th annual Cannabis Business Summit & Expo in San Francisco, CA last December!

Their talk covered everything your business needs to know to properly design a marketing campaign that will engage your community and ensure success at any budget. With a focus on campaigns surrounding 4/20, they’ll highlight the lessons learned from last year’s “Best of 4/20 Marketing Campaign Contest” to help set your company up to make a splash this Spring!

Additionally, we announced initial details surrounding the 2022 edition of the “Best of 4/20 Marketing Campaign Contest” which will include community-sourced judges, expanded entry categories as well as an in-person element being implemented into Cannabis Business Summit & Expo taking place from July 20th – 22nd once again at the Moscone Center in the heart of the Bay Area.

Missed last year’s virtual event or just want to refresh yourself prior to the program? Check out the recap blog here: https://bit.ly/3ntAV21

Sit back and relax while learning the tips you’ll need to both build and execute a successful marketing campaign surrounding our industry’s highest of holidays.

Catalyst Conversations | 9.28.21 | Risk, Security, and Insurance Mean Something Completely Different in Regulated Cannabis

NCIA’s Catalyst Conversations series is an advanced webinar series curated to give enrollees in our Social Equity Scholarship program the opportunity to network and gain access to valuable knowledge that will help them excel in the cannabis industry.

In this edition of our Catalyst Conversations series originally aired on Tuesday, September 28, NCIA’s Risk Management and Insurance Committee teamed up with the Diversity, Equity, and Inclusion Committee to create a powerful discussion every Social Equity operator should join in on.

Legacy and Social Equity operators face many hurdles. One of the biggest hurdles is creating a risk management strategy and gameplan in the regulated industry, which can prove to be very different from the risk management strategies that may have gotten them here in the first place. In the regulated industry, the greatest risks to survival aren’t always so obvious, and the ways to mitigate those risks can often seem too expensive, or even worse, the service providers may be difficult to trust. The still-existent impact of the War on Drugs cannot be underestimated in the role it plays in this dynamic.

During this webinar, we host a lively discussion about the very real threats to the survival of small cannabusinesses, and the ways to mitigate those risks.

Attendees will walk away with these key insights:

• Understand the current state of Security and Insurance in the regulated industry
• Get pragmatic information on what to look for when vetting Security and Insurance firms and coverage
• Learn how to incorporate simple tactics into your current business strategy.
• Understand how the impact of the War on Drugs and making the transition from Legacy markets may affect your outlook on Security and Insurance in a unique way, and what you can do about it
• Recognize the importance of assessing and mitigating financial risk in the regulated industry

A special thank you to the benefactors of NCIA’s Diversity, Equity and Inclusion Program which are listed below!

Diversity, Equity, Inclusion Program Benefactors:

4Front Ventures

Copperstate Farms

Greenbridge Corporate Counsel

Law Offices of Omar Figueroa

The People’s Ecosystem

Tahoe Wellness Cooperative

Presenting Sponsor:

Committee Insights | 8.31.21 | Taking Human Resources Higher as a Strategic Partner

In this edition of our NCIA Committee Insights series originally aired on Tuesday, August 31, 2021 we were joined by members of our Human Resources Committee for a discussion on how to create a healthy workplace, a positive employee experience and an effective relationship with your leadership team to make the right decisions for your company’s success.

Presentation Slide Deck: https://bit.ly/2WKipbJ

Human resources is the hub of the workplace, the employee experience and leadership decisions with the cannabis industry being no different. Join our panel of human resource experts as they equip you with the skills needed to create positive employee experiences and influence change with other strategic leaders within their organization by effectively utilizing data.

Panelists:

Shawnee Williams (Moderator)
Recruiter & Account Manager
Illinois Equity Staffing

Nichole McIntyre
Director of Human Resources
urban-gro

Dan Walter
Managing Consultant
FutureSense LLC

Committee Insights | 8.24.21 | Advanced Risk Mitigation for Cannabis: Best Practices and Policies

In this edition of our NCIA Committee Insights series originally aired on Tuesday, August 24, 2021 we were joined by members of our Risk Management & Insurance Committee for a discussion on how to reduce the overall risk facing cannabis businesses through the implementation of proactive risk management practices.

Join our panel of experts as they walk through a number of hot-button issues specific to the cannabis industry, including cybersecurity, product liability, marketing risks, and the protection of high-value assets.

Presentation Slide Deck: https://bit.ly/3gRsri7

Our team of cannabis professionals will guide you through real-life scenarios to help you learn from the mistakes of others. Although cannabis is still an emerging industry, there is a broad array of tools that business owners can use to protect their bottom line and maintain their business’s operations through an emergency.

Some of the various risk-reduction tools that will be discussed in this webinar include specialized insurance policies, contractual risk transfer, common-sense business practices, appropriate investment review, and cutting-edge technology that helps protect large quantities of cash and cannabis. These insights will help members prepare for the unexpected and ensure business continuity through the coming years.

Panelists:

Matthew Johnson
Vice President, Risk Services
QuadScore Insurance Services

Danny Bozzuto
Co-Founder
Cannabis Connect Insurance

Kevin Mullins
VP, Emerging Market Sales
3SI

Chris Payne
Treasurer/Board Member
CLIC Risk Retention Group, Inc.

Cimone Casson
Cannas Capital
Insurance Agent

Video: NCIA Today – August Recap, Diversity, Equity, & Inclusion Update, Election Predictions, and more!

Host Bethany Moore, NCIA’s Communications Manager and host of NCIA’s weekly Podcast ‘NCIA’s Cannabis Industry Voice‘ brings you an in-depth look at what is happening across the country in federal cannabis policy reform and with NCIA.

From the top, Bethany discusses the new NCIA #IndustryEssentials webinar series. Webinars that arenʻt just about getting some big-name talking heads on a Zoom call, but about getting the correct people with the most up-to-date information to help our members stay ahead of the curve. This new series provides insights you canʻt find anywhere else, from experts who will surprise and delight you with their in-depth knowledge on relevant industry topics.

We check in with NCIA Diversity, Equity, Inclusion Manager Tahir Johnson to hear some of the recent highlights from his new show “The Cannabis Diversity Report.” Launched alongside the NCIA Social Equity Scholarship program, this weekly conversation takes an in-depth look at navigating, regulating, and growing the cannabis industry as a minority operator.

Director of Public Policy Andrew Kline joins Bethany on NCIA Today to discuss the nomination of Kamala Harris as the Democrats’ vice-presidential choice. A former Biden staffer and advisor, Kline discusses the minute differences he sees in the nominees’ cannabis policy and his expectation that Senator Harris can help Vice President Biden’s views evolve.

2020 isn’t completely canceled, as we begin registration for this November’s #CannaBizSummit CYBER, register today!

Webinar: Policy Council Conversations: Just Say No – Keep the DEA out of Cannabis Research

NCIA’s #IndustryEssentials educational webinar series is our new digital platform featuring a variety of programs to provide you timely, engaging, and essential education when & where you need it most!

The Policy Council Conversations series features insights & invaluable content directly from members of NCIA’s Policy Council, the preeminent “Think Tank” for the cannabis industry.

The Drug Enforcement Administration recently issued a notice of proposed rulemaking on cannabis research. If adopted, this rule would fundamentally change how cannabis research is conducted. NCIA recently submitted public comments, rejecting the DEA’s power grab and strongly suggesting that a public health agency (i.e. Health and Human Services, National Institutes of Health, etc.) lead on cannabis research. Simultaneously, lawyers at Yetter Coleman filed a Freedom of Information Act lawsuit against DOJ, demanding the release of an OLC memo relied upon by DEA in their rulemaking. That successful suit was brought on behalf of Scottsdale Research Institute.

This panel will discuss the critical importance of cannabis research, the DEA rulemaking and NCIA’s numerous objections, and the lawsuit against DEA and the resulting disclosure of the DOJ policy memo.

Register now to join us on Wednesday, June 3 at 12:00 PM MT.

REGISTER NOW

Panelists:

Jodi Avergun
Chair, White Collar and Criminal Defense and Investigations Group
Cadwalader, Wickersham & Taft LLP
&
Former Chief of Staff
Drug Enforcement Administration (DEA)

Andrew Kline
Director of Public Policy
National Cannabis Industry Association

Sue Sisley, MD
Principal Investigator
Scottsdale Research Institute

Matt Zorn
Associate
Yetter Coleman

Shane Pennington
Associate
Yetter Coleman

Webinar Recording: Policy Council Conversations – Sustainable Cannabis Cultivation

In case you missed it, watch this webinar recording from Wednesday, April 22 to Celebrate Earth Day with NCIA. Learn about the environmental impacts of the cannabis industry and the sustainable best management practices that can be implemented for green operations.

You’ll get a sneak peek into NCIA’s upcoming white paper focused on sustainability in the cannabis industry, and learn from your peers by hearing from four sustainable cannabis cultivators: Terrapin Care Station, Native Roots, LivWell, and Cascade High.

Panelists:
Kaitlin Urso
Environmental Protection Specialist
Colorado Department of Public Health and Environment

Emily Long
Communications & Marketing Consultant
Rocky Mountain Reagents, Inc.

Sarah Davis
CEO
S.R.D. Consulting, LLC

Peter Marcus
Communications Director
Terrapin Care Station

Brandon Rhea
Compliance Officer and Sustainability Co-Chair
Native Roots

James Schwartz
CEO
Cascade High Organics


NCIA’s #IndustryEssentials webinar series are crafted for cannabis business owners highlighting the insight and expertise of NCIA members, NCIA staff, as well as regulatory and legal experts.

To us, webinars arenʻt just about getting some big-name talking heads on a Zoom call. Itʻs about giving you insights you canʻt find anywhere else, from experts who will surprise and delight you with their in-depth knowledge on relevant industry topics. Thatʻs why we have created our NCIA #IndustryEssentials webinar series. Over the coming weeks, we’ll be rolling out a variety of programs under this umbrella which will allow us to provide you timely, engaging, and essential education when you need it most.

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