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Member Blog: Employee Engagement Survey

By Marc Ross, Needle Consultants, LLC

Between October 2017 and May 2018, 180 employees in the cannabis industry completed an Employee Engagement & Satisfaction survey, created by Needle Consultants, LLC. The survey was promoted and sponsored by the National Cannabis Industry Association. The intent of the survey was to obtain national baseline data regarding cannabis companies’ engagement of their employees and, potentially related, workers’ overall satisfaction with their employers. The narrowly designed survey collected data on employee satisfaction, employee desires around benefits (traditional and nontraditional), and employee opportunities to engage in communities, as well as gathering general, anonymous demographic data. What follows is a summary of the data and some conclusions.


Needle Consultants, LLC is a Denver-based Corporate Social Responsibility consulting firm. Marc Ross, Needle’s Chief Instigator, is a 25-year attorney, with experience in the public, private, and nonprofit sectors. Mr. Ross helps to build purpose-driven businesses, specializing in community and employee engagement, strategic philanthropy, and sustainability. He is the former founder and Executive Director of Rock the Earth, a national environmental advocacy organization that works with the music industry, as well as former in-house environmental counsel to Alcoa Inc. He holds certificates in Corporate Social Responsibility from the University of Colorado, Leeds School of Business and Sustainability Leadership and Implementation from the University of Denver, Daniels College of Business, a Juris Doctorate from the Penn State Dickinson School of Law, and a Bachelors degree from the Pennsylvania State University.

Cannabis Industry Employee? Take this quick survey.

by Marc Ross, Needle Consultants

With Forbes dubbing 2018 “The Year of Employee Experience,” NCIA’s Employee Engagement Survey is a timely one. New research conducted by Gallup has also demonstrated that the business case for corporate social responsibility (“CSR”) has grown beyond environmental sustainability and social impact to include positive workplace culture and employee well-being as critical competitive advantages in the modern economy.

Help US help YOU create positive workplace cultures with thousands of satisfied and happy employees by encouraging (and creating incentives for) your employees to complete the first cannabis industry employee engagement survey. The survey takes only 5-10 minutes to fill out and is completely anonymous.

In this first Cannabis Industry Employee Engagement Survey, we seek to gather baseline data regarding:

  • Overall Worker Satisfaction
    ·      Worker Needs and Desires around Benefits
    ·      Worker Desires around Community Engagement opportunities

Who should take this survey?
Employees of direct-to-plant cannabis companies, including cultivation, retail, and processing and manufacturing from MIPs and concentrate companies, with a heavy focus on Colorado-based companies.

Cannabis companies that self-report participation of over 90% will receive recognition by NCIA in the future report. One lucky participant will even win a complimentary Seed To Sale Show 2018 registration.

We believe the results of this survey will provide immeasurable value as companies within our industry seek to build happy and fulfilling work environments. The results will be analyzed and compiled into a comprehensive report which will be shared with the cannabis industry at large.

ARE YOU A CANNABIS INDUSTRY EMPLOYEE?
TAKE THE SURVEY NOW

 

Survey: Employee Engagement in the Cannabis Industry

Needle Consultants, LLC, presents the Cannabis Industry Employee Engagement Survey

With thousands of employees working in the cannabis industry, the industry has become a significant employer in the states that have legalized cannabis production, processing, and consumption. Ensuring that the industry is creating a satisfying work environment and a fulfilled workforce is key to attracting and retaining top talent and provides certainty to business planning.

Workers today not only seek this sense of purpose within their places of work, but have also been known to accept less compensation, if fulfilled in other ways, offered “nontraditional” benefits, and/or opportunities to engage in authentic community activities.

Marc Ross, Chief Instigator at Needle Consultants

As the leading cannabis industry organization, NCIA desires to see our member businesses thrive, with tens of thousands of satisfied and fulfilled workers, eager to participate and add their talent and passion to our work. We also seek to be an industry that improves the lives of not only our members’ patients, clients, and customers, but their communities.

“I’m really excited to have this opportunity to do a deep dive into employee engagement as it pertains to the cannabis industry” says Marc Ross, Chief Instigator at Needle Consultants, LLC. “It is my belief that by gathering a baseline of this data and identifying opportunities for improvement, we’ll be able to help create a healthier and more satisfying environment for the industry’s workers, which in turn, will elevate the industry overall.”

In this first Cannabis Industry Employee Engagement Survey, we seek to gather baseline data regarding:

·      Overall Worker Satisfaction
·      Worker Needs and Desires around Benefits
·      Worker Desires around Community Engagement opportunities

Who should take this survey?
Employees of direct-to-plant cannabis companies, including cultivation, retail, and processing and manufacturing from MIPs and concentrate companies, with a heavy focus on Colorado-based companies.

The survey is anonymous.

Cannabis companies that self-report participation of over 90% will receive recognition by NCIA in the future report. One lucky participant will even win a complimentary Seed To Sale Show 2018 registration.

How long does it take to complete the survey?
The survey takes approximately 5 to 10 minutes to complete.

How long is the survey open?
The survey will be open for collecting anonymous responses between now and December 1, 2017.

We believe the results of this survey will provide immeasurable value as companies within our industry seek to build happy and fulfilling work environments. The results will be analyzed and compiled into a comprehensive report which will be shared with the cannabis industry at large.

Are you a cannabis industry employee?
TAKE THE SURVEY NOW

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