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Unlocking Compliance: Full Webinar Recording Now Available!

The cannabis industry is rapidly evolving, and navigating the complexities of compliant marketing has never been more critical. Missed our latest Industry Essentials: Committee Insights webinar, Unlocking Compliance: Understanding Cannabis Marketing Regulations? Don’t worry—the full recording is now available!

This session, produced by NCIA’s Marketing & Advertising Committee, featured a dynamic panel of experts who shared their invaluable knowledge:

  • Maria Calabrese, J.D. – CEO of Green Bee Life, bridging transparency and innovation in cannabis content and education.
  • Helen Mac Murray – Partner at Mac Murray & Shuster, LLP, with extensive expertise in regulatory compliance and consumer protection.
  • Chad Blackham – Compliance Attorney at Mac Murray & Shuster, LLP, specializing in marketing and advertising law.
  • Emilie Ramach – VP of Business Development at BeneLeaves, offering deep operational insights into cannabis marketing.

What You’ll Learn:

  • How to avoid deceptive practices and ensure truth in advertising
  • Backing health claims with credible scientific evidence
  • Strategies for navigating ever-changing social media advertising policies
  • Crafting compliant environmental claims that resonate with today’s consumers
  • Trademark, packaging, and branding guidelines that safeguard your business
  • Staying compliant with texting and calling regulations under TCPA and DNC laws

Whether you’re a seasoned operator or new to the industry, this webinar is packed with actionable insights to help you market smarter, protect your business, and stay ahead of evolving regulations.

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Why Join NCIA?

As the cannabis industry’s most trusted resource, NCIA offers exclusive opportunities to stay informed, connect with industry leaders, and advocate for policies that support your business. Members get access to webinars like this, industry reports, networking events, and more.

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Stay tuned for more insights and resources from NCIA’s Industry Essentials series!

Committee Insights: Redefining Cannabis Marketing – Strategies for Success in a Schedule III Landscape

Access the full recording of our insightful webinar, “Redefining Cannabis Marketing,” and discover how to navigate the evolving landscape of cannabis marketing and advertising post-rescheduling.

In this pivotal episode, the Marketing & Advertising Committee collaborates with the State Regulations Committee to explore the potential impact of cannabis transitioning to Schedule III. This session addresses the new opportunities and challenges for businesses in the cannabis space, providing you with essential strategies for success.

What You’ll Learn:

  • New Regulatory Guidelines: Get up-to-date on the latest regulatory changes and their effects on cannabis marketing.
  • Innovative Marketing Strategies: Explore cutting-edge approaches to effectively engage your audience in a more flexible regulatory environment.
  • Compliance Best Practices: Understand how to stay compliant with evolving standards while optimizing your marketing efforts.

Hear from Our Expert Panelists:

  • Colton Griffin, CEO of Flourish Software
  • Valerie Taylor, Vice President (National Cannabis Practice Leader) at The Liberty Company Insurance Brokers
  • Joseph Smith, Partner at Thompson Hine
  • Patrick Toste, Co-Founder & Creative Director of HIGHOPES Design
  • Jen Lamboy, Director of Strategy at Hybrid Marketing

This webinar builds on our series examining tax implications, research, safety, and facility design in the new Schedule III era. Gain invaluable insights from industry leaders to ensure your business thrives amidst these regulatory shifts.

These industry leaders will share their expertise, providing invaluable insights to ensure your business thrives amidst regulatory changes.

Why Watch?
Stay ahead in the rapidly changing cannabis market with expert guidance on regulatory compliance and innovative marketing strategies.

Watch Now to equip yourself with the knowledge needed to excel in the new cannabis marketing landscape!

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